General Cannabis Announces Opening of STOA Wellness

Strong Cannabis Retail Expertise Leads to First Boutique CBD Store on Long Island

DENVER, May 02, 2019 (GLOBE NEWSWIRE) — General Cannabis Corp (OTCQX: CANN) (the “Company”), the comprehensive national resource to the regulated cannabis industry, today announced May 13, 2019 as the opening date for the first of its kind, curated, boutique CBD storefront located at 7 Northern Blvd, in Greenvale Long Island, New York.  Named STOA Wellness, both the storefront and e-commerce platform will focus on CBD wellness products for athletes, health conscious consumers, and those who simply want to be at their physical best.

“Providing an environment that not only educates about the healing properties of CBD, but is conducive to those who are serious about maintaining peak fitness and general wellness, is an exciting prospect,” said Michael Feinsod, CEO of General Cannabis. “We at General Cannabis are now at the forefront of holistic wellness innovation, and with the help of our partners in both manufacturing and distribution, we look forward to establishing STOA Wellness as a strong, trusted, national retailer.”

STOA Wellness features a large area dedicated to education and will be staffed by experienced athletes who understand how CBD can support pain relief, recovery, and general wellness. The store’s curated product range includes product options for what the Company has termed the “fitness inspired” – those who may not be running a marathon but are nevertheless in need of the anti-inflammatory or anti-anxiety benefits of CBD to reach their full potential.

“We believe that CBD products are not one size fits all. And wellness doesn’t have a single definition. We enjoy supporting elite athletes in finding the right product to use in their fitness regimen as much as we enjoy helping an elderly customer find the right topical for arthritic joints,” said Andrew Motola, General Cannabis’ Managing Director of retail. “We know CBD can feel intimidating. STOA Wellness’ selection of CBD products do more than enhance general wellbeing, they provide impactful recovery solutions,” he added. “We meticulously select brands and products that deliver results based on strict efficacy standards and demanding testing protocols, setting the bar high for what will set apart General Cannabis’ retail strategy in a rapidly evolving, hemp-derived CBD market.”

About General Cannabis Corp
General Cannabis Corp is the comprehensive national resource for the highest-quality service providers available to the regulated cannabis industry. We are a trusted partner to the cultivation, production and retail sides of the cannabis business. We do this through a combination of strong operating divisions such as security, marketing, operational consulting and products, real estate and financing. As a synergistic holding company, our divisions are able to leverage the strengths of each other, as well as a larger balance sheet, to succeed. Our website address is www.generalcann.com.

Forward-looking Statements
This release contains forward-looking statements that relate to future events or General Cannabis’ future performance or financial condition. Such statements include statements regarding the planned opening of our new CBD concept store; statements regarding the staff and products of the new concept store; and statements regarding the Company’s hope to bring the new concept to multiple new markets.

Any statements that are not statements of historical fact, such as the statements above and including statements containing the words “plans,” “anticipates,” “expects” and similar expressions, should also be considered to be forward-looking statements. These forward-looking statements are not guarantees of future performance, condition or results and involve a number of risks and uncertainties. Actual results may differ materially from those in the forward-looking statements as result of a number of factors, including those described from time to time in General Cannabis’ filings with the Securities and Exchange Commission. General Cannabis undertakes no duty to update any forward-looking statements made herein.

MEDIA INQUIRIES
Cindy Gonzales
Vice President – Marketing
General Cannabis
303-759-1300

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